Top 100 Marketing Quotes
General Marketing Quotes
- “Don’t find customers for your products, find products for your customers.” – Seth Godin
- “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky
- “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
- “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
- “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
- “People don’t buy what you do; they buy why you do it.” – Simon Sinek
- “Know thyself. Know the customer. Innovate.” – Beth Comstock
- “The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker
- “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
Marketing Strategy Quotes
- “Smart brands don’t just ride trend shifts. They start them.” – Ann Handley
- “Master the topic, the message, and the delivery.” – Steve Jobs
- “You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.” – Kristina Halvorson
- “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” – Tom Fishburne
- “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” – Nir Eyal
- “Listen to your customers, not your competitors.” – Joel Spolsky
- “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
- “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
- “Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen
Social Media Marketing Quotes
- “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer
- “Content is fire, social media is gasoline.” – Jay Baer
- “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk
- “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
- “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin
- “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich
- “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
- “Social media is about sociology and psychology more than technology.” – Brian Solis
Digital Marketing Quotes
- “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
- “Don’t build links. Build relationships.” – Rand Fishkin
- “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” – Joe Chernov
- “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg
- “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
- “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.” – Neil Patel
- “Google only loves you when everyone else loves you first.” – Wendy Piersall
- “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
- “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer
- “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky
Email Marketing Quotes
- “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
- “On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick
- “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” – Kath Pay
- “Not viewing your email marketing as content is a mistake.” – Chris Baggott
- “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield
- “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
- “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
Content Marketing Quotes
- “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
- “Content is king.” – Bill Gates
- “Power doesn’t come from content, power comes from the content that moves.” – Mark Schaefer
- “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe
- “Content is anything that adds value to the reader’s life.” – Avinash Kaushik
- “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov
- “Content is the reason search began in the first place.” – Lee Odden
- “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
- “Content is the atomic particle of all digital marketing.” – Rebecca Lieb
Storytelling Quotes
- “Make your customers the hero of your stories.” – Ann Handley
- “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
- “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
- “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith
- “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
Quotes on Advertising
- “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage
- “Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph Ochs
- “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark
- “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
- “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger
- “If great content is the hero, then banners are the villain.” – Michael Brenner
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Top 100 Marketing Quotes
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Top 100 Marketing Quotes
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